FindWhat are a US based Pay-Per-Click results provider, with limited European / UK exposure. They have a large number of backfill agreements with many second-tier search engines, and PPC results to at least one "Start your own search engine" script. In order to boost the overall quality, and geographical reach, they recently (June 2003) agreed a takeover of Espotting, a UK based Pay-Per-Click results provider at a cost of $163 million. Espotting's partners include Yahoo! Europe, Lycos, Netscape, Ask Jeeves UK, and Tiscali.

The new, combined company projects a growth in traffic from 850 million queries a month to 2.25 billion queries a month. The combined business will have over 40,000 advertisers and is projected to have a revenue of $140 million in 2003. There should also be some improved efficiencies of scale, elimination of duplicate advertisers accounts etc, which would allow them to improve service without increasing their costs.