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Owned and operated by Microsoft, MSN is a true portal site offering much
more than just search services. However due to the strength of the Microsoft
brand, it is one of the largest search engines in the world.
Paid Listings and Authorities
They draw their results from a wide variety of sources. From the top of the
results page, we see "featured results", which are drawn from the
sites of advertisers, sponsors and noted authorities.
Then come "sponsored sites" which are paid listings from the
Overture Web Site.
Directory
Next are "Web directory sites" drawn from LookSmart.com
Database
The "Top 10 Most Popular " list is powered by DirectHit/Teoma.
They also have the Inktomi results as
filler where the LookSmart results are thin
With the recent consolidation in the search marketplace, MSN have begun the process of reducing their dependency on 3rd party data to fill their results pages. A new crawler, MSNBot/1.0, has been observed collecting data from the web, and MSN have begun a massive recruitment campaign for Information Retrieval professionals, which should ultimately lead to the creation of a new MicroSoft owned and run free search service.
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