What will I learn?

Search engine optimisation is a relatively new, and still evolving discipline. However, there are enough similarities between all search engines that some general rules can be formulated. This course is designed to teach you about those general rules, to examine the peculiarities of some specific search engines on a case by case basis, and help you plan and execute a properly constructed, well thought out Internet Marketing plan.

As well as the general rules of search engine optimisation, we spend some time looking at your site specifically, identifying its current strengths and weaknesses, and helping you decide what your priorities should be, and how best to achieve them

Will I be able to apply what I learn?

It's all very well learning about the finer points of search engine optimisation, but actually being able to use them is another matter. This course is specifically designed to benefit people who are interested in looking after their website, understanding why it has the listings it has, and what can be done to improve them. It has been written with a non-technical student in mind, so you do not need to have a large amount of specialised technical knowledge to get benefit from the course.

Of course, you must have some basic computer literacy skills, and you must have access to the code for your website in order to be able to change anything, but other than that, you will be pleasantly surprised at how easy it is to promote your site on the World's search engines. The only other requirement is time. Once you know what you need to do, investing just a few hours a month could turn your website into a real traffic powerhouse

How long will all this take?

The course itself is programmed to run for half a day. For clients whose premises are within a reasonable driving distance, we offer on-site delivery of the course for no extra charge. Where travel times would push the total time too high, we must charge for travel and subsistence.

The course is designed as a one-to-one experience, and although other members of staff are welcome to attend, the course is paced to the progress of the identified "student". Alternatively, return to the options page